TechKNOW Tomorrow – Changes to Tim Hortons’ “Roll Up The Rim to Win” Sweepstakes

Tim Hortons’ famous promotional event, “Roll Up The Rim To Win”, is back for another year of awesome prizes. This time, however, there’s a twist – most of the event takes place digitally. In order to cut costs and be environment-friendly, Tim Hortons is moving most of their rolls to their app so that Canadians can join their rewards loyalty program and better adapt to frequent changes in technology.

The event takes place from March 11th to April 7th, a much shorter timeframe than those of previous years. The first two weeks will have the traditional Tim Hortons physical cup rolls Canadians are accustomed to, though supplies are limited. If you’re a winner, just tear it off and redeem your prize at your local restaurant. After those two weeks pass, rolls are exclusively handled by the app.

Tim Hortons is changing the value of digital rolls, too. A physical cup only has one chance to win, while a digital roll includes both the app roll AND the one on the physical cup. For the first two weeks of the promotion, participants get two rolls.

In a bid to protect the environment, Tim Hortons is also including a special triple roll for customers willing to bring in their reusable cups. Reusable cups give participants three digital rolls for each hot beverage purchased. Moreover, the company is also giving away 1.8 million reusable cups at participating locations across the country on March 10. These cups are rolled out on a first come, first served basis.

Tim Hortons Roll Chart

Tim Hortons CMO Hope Bagozzi admitted in a statement that the digital app allows Tim Hortons to learn more about customers’ purchases and buying habits, but that data will not be shared with any outside individuals or organizations.

For any digital rolls, the Tim Hortons app for iPhone or Android is unfortunately mandatory. If you have a winner, the app must be scanned in one of their local restaurants.

Signing up with the Tims Rewards program has its benefits, of course.  Purchasing drinks during and after the event grants a free beverage after every seven purchases. Everyone wins during the event!

Let’s take a look at the prizes this year:

  1. More than 17 million coffee/food prizes
  2. 45,000 $25 TimCards
  3. 200 Samsung 55” Smart 4K TVs
  4. 150 $1000 CIBC Prepaid cards
  5. 100 40,000 AirMiles Reward Miles (enough for a trip for two)
  6. 10 2020 Hyundai IONIQ Electric or Hybrid Vehicles.

Another good thing is that Tims is disposing of the frequent “Please Play Again” rolls. Now, all participants will be entered into a weekly $100,000 draw every time they lose. This is, again, only available with the app.

Image by Calgary Reviews via Flickr

So if you’re not onboard with changes to the sweepstakes, give it a shot; you might be pleasantly surprised how much you learn about mobile apps if you do!

At techKNOWtutors, we realize that adapting to technology isn’t easy. Although most services have closed, we remain open – digitally – to answer your internet-related questions. If you need help with improving your digital literacy, send us an email at techknowtutors@cscnl.ca or join our Facebook group and send us a message.

Better yet, sign up for one of our online classes that we offer for FREE every week! Until then, stay in the techKNOW.

2 Comments

    1. We were doing bi-weekly blogs from February to April, but my contract ended shortly after. Now I’m back and I’ve been doing weekly articles since the end of July. Thank you very much!

      Jeff Hillyard designed the website’s look, so he’ll be happy to hear that. Thanks for commenting!

      Like

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